Advocacy Toolkit

What is Advocacy?

Advocacy is the act of supporting a cause, idea or policy and convincing the right people of its importance and the need to act on it. Advocates use their voices to share ideas, persuade others and create change. This toolkit can help you prepare and carry out successful advocacy efforts.

Click on a category below to reveal resources.


Message Frame

Elevator Speech and Talking Points

The elevator speech shares the most salient reasons someone should care about rotavirus and vaccines, in order to initiate a conversation with those whose support you are working to achieve. The talking points can be used to frame more detailed conversations.


Communication Guides

Rotavirus Vaccines: The Role of Researchers in Moving Evidence to Action

This commentary from the journal Vaccine (2009) explores “the role that researchers can play in closing key gaps of knowledge, demand, and financing to support decision-making on introduction of new vaccines in developing countries.”



Scientists as Advocates: A How-To PowerPoint

The presentation explains how scientists can learn to become effective advocates and the slides provide examples of advocacy in practice.



How to Write an Opinion-Editorial

The op-ed section of a newspaper allows readers to share their opinions. Someone like you who can share direct insights is the best person to write an op-ed. These pointers will help you get your op-ed piece published.



How to Write a Letter to the Editor

The letters to the editor section of the newspaper is one of the most widely read sections. Responding to an editorial or article that is published in your local paper is a good way to increase awareness about rotavirus vaccines.


How to Stage a Successful Media Event

A media event involves inviting the media to a specific activity and/or a news conference. This guide walks you through logistics, branding, messaging and outreach for an event.


Vaccine Safety Events: Managing the Communications Response

By WHO, 2013
This manual provides practical, informative strategies and tools to help plan and manage a communications response following a vaccine-related event in a local community, at a national level, or beyond.




About the ROTA Council

The slide deck explains the goal of the ROTA Council, the members, why it is needed, the types of work it does and recent publications.



Rotavirus: Common, Severe, Devastating, Preventable

The presentation summarizes information on rotavirus disease, prevention, treatment, vaccine evidence, introduction case studies and recommendations from the ROTA Council.

Download materials including presentations in English, French, Portuguese, and Russian.


Rotavirus Facts

The general factsheet contains evidence-based on rotavirus disease and the critical need for vaccination.



Rotavirus in Asia

The factsheet provides figures on diarrheal deaths and diarrheal disease hospitalizations in Asia, available vaccines, and the public health and economic impacts of rotavirus vaccination.



Rotavirus in Africa

The factsheet provides figures on rotavirus deaths and hospitalizations in Africa, the economic toll of rotavirus on families and health systems, and the public health and economic impacts of rotavirus vaccination in African countries that have introduced.

Download: English | Français


Rotavirus Vaccine Introduction Status

The map shows the countries that have introduced rotavirus vaccines in their national immunization programs or sub-nationally.

Download: Map (Mar 2017) | List of Countries (Jan 2017)


Estimated Rotavirus Deaths by Country

The map shows, by country, how many rotavirus deaths occurred per 100,000 children under the age of 5 in 2008.



From introduction to impact: The story of rotavirus vaccines


Rotavirus vaccines are saving lives and improving health in countries where they have been introduced as part of the routine childhood immunization program. We spoke with scientists, advocates, and leaders in three countries—Nicaragua, Ghana, and Malawi—who helped pave the way for rotavirus vaccine introductions in low-income countries and continue to advocate for expanded access.


Scientists explain the lifesaving impact of rotavirus vaccines


Researchers from PATH and the US CDC discuss the importance of rotavirus vaccines within an integrated approach to defeat diarrheal disease.


Rotavirus vaccines: Rapid rollout is saving lives


More than 75 countries have introduced rotavirus vaccines in less than 10 years – the fastest scale-up of a child vaccine ever. Children who are vaccinated are 50-94% less likely to be hospitalized for severe rotavirus diarrhea, but the vaccines aren’t reaching all children. Rotavirus is still responsible for hundreds of thousands of deaths per year. Help us share this story so we can protect all children from rotavirus.


Digital Platforms

The website for PATH’s Defeat Diarrheal Disease Initiative (DefeatDD) contains resources to inspire advocates and defeat diarrheal disease. DefeatDD focuses on using an integrated approach with simple, inexpensive solutions that are available today – vaccines (such as those against rotavirus), oral rehydration solution, zinc, breastfeeding, clean water, and improved sanitation. The site includes information about each of these interventions and more, as well as a blog and extensive resource collection with advocacy tools, including videos, message maps, infographics, and photo galleries.

Access the Platform.

VaccinesWork Advocacy for Immunisation Platform

Find self-guided tools, training modules, and resources about immunization advocacy.

Access the Platform

Value of Immunization Compendium of Evidence (VoICE)

VoICE is an online database that captures the many ways in which immunization can be valued, and the evidence supporting this more comprehensive view. The information contained in the compendium has been drawn from peer-reviewed literature, expert commentaries and other high quality sources, and it’s synthesized with policy-focused global health advocacy organizations in mind.

Access the Platform


The ROTA Council was created in collaboration with an advisory group of 24 child health leaders from around the world. We promote the use of rotavirus vaccines as part of a comprehensive approach to addressing diarrheal disease.

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